Established in 2008, Bruce Group (short for Bruce hereafter) is headquartered in Dongguan, Guangdong, a city that is full of infinite passion and vitality. Bruce owns many subsidiaries. Dongguan Longyu Electric Co., Ltd was established in 2008, followed by Guangdong Bruce Industrial Design Co., Ltd., stepping to design, R&D and production for household electrical appliances. In 2014, Dongguan Emiliya Electrical Appliances Co., Ltd was established, which is dedicated in R&D and manufacturing for healthy household electrical appliances. In 2016, Guangdong Bruce Technology Co., Ltd. starts focusing on R&D and manufacturing for maternal and baby products. Bruce owns independently-developed brands “Ronegye” in household electrical appliances and “Baphiya” in maternal and baby products. Since its establishment, Bruce has continuously specialized in R&D and manufacturing for various smart and high-efficient household electrical appliances and baby products etc., advocates of green, healthy and safe life concept, adheres to “self-R&D, European quality, global marketing” business philosophy, aims at providing high-quality consumption experience for those who are in pursuit of elegance fashion and health. Baphiya is a brand which is jointly built up by Bruce and Italian designer Masoud. It focuses on R&D and manufacturing for baby products. Since its establishment, it continuously pays attention to baby health and growth in the field of baby products. Bruce has designed simple, convenient and healthy baby cook electrical appliances by immersing baby-nursing concept and introducing advanced technology from Italy, as well as combining Chinese baby growing features and demands from baby and parents. Every Baphiya product stands for a naissance of art masterpiece. From Italian-style light convenient appearance design to ideal practical functions which meet the needs of young parents, Bruce devotes itself on art design and quality pursuit all the time without any compromise. Its products are highly accepted in Europe and North America. In the future, Baphiya will adhere to its original desire aspiration and bring more scientific, smart and healthy products to the world to make its humble contribution for every baby’s health in the world. Mission: Spread Italian Baby-nursing concept, make baby enjoy quality life since their birth. Product Positioning: Devote to creation of Italian-style light, luxury simple design concept products Value: Simple doing, healthy eating, improve baby feeding concept Brand Vision: To be leader of maternal and baby light luxury brand in China